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Creativity in Design – Hey Tate!

December 2017

Problem Statement​

Challenge Statement: How can we enhance connected services through the Internet of Things (IoT) in museum and gallery spaces?

Process and Outcome​

The chosen gallery was Tate Modern in London. After selecting the space and conducting user research through observations and onsite interviews with visitors, the challenge statement was defined as:

"Using the Internet of Things (IoT), how can we enhance the gallery experience for ‘non-art lovers’ at the Tate Modern?"

To address this challenge, a variety of creativity techniques and tools were utilised throughout the design process, including:

  • Creative Problem Solving
  • Brainstorming
  • Double Diamond Model
  • ALUo (Advantages, Limitations, Unique Opportunities)
  • Voting
  • Imagery Trek
  • Moodboard
  • Wishful Thinking
  • BrightSparks
  • Storyboard

These methods fostered innovative solutions and ensured the design process was engaging and user-focused.

Click here to see the process

Storyboard​

Creativity in design storyboard 1

Creativity in design storyboard 2

3D Service Environment​

Creativity in design 3D service environment

Touchpoint prototype​

Creativity in design touchpoint prototype