Research Project - Persuasive Technology
October 2018
Problem Statement
The successful completion of the individual project was an essential part of the Human-Computer Interaction Design master’s degree. It enabled me to demonstrate that I have the knowledge, skills and organisational capabilities required to carry out a small-scale piece of work that addresses a clearly specified problem using appropriate and rigorous methods.
Process and Outcome
The study investigated persuasive technologies and its impact on the user’s behaviour in the context of mobile commerce. In the study, an evaluation of the persuasive technologies in Amazon’s mobile app was conducted using the persuasive system design model, a highly regard framework for evaluating persuasive systems. In addition, an experimental study was carried out which involved the design of two m-commerce app prototypes with one prototype applying Fogg’s eight-step design process, regarded as the best practice in early stage design of persuasive technologies. In order to measure each prototype apps impact on behaviour, the dimension of system influence on behaviour change from the persuasive potential questionnaire was used in the experiment. The questionnaire was completed by the participants after using each prototype app. From the results of the research, it is clear that persuasive technologies in m-commerce has have an impact on the user’s behaviour.
Prototype without persuasive technology
Prototype with persuasive technology
